You don’t have to do “All the things.” It’s much better to be really good at a couple of “the things.”

I had one client ask me how to get better at Twitter.

She was really concerned because while she was tweeting regularly, she wasn’t getting any engagement. She was hoping to get some tips on optimizing her posting. I asked her if she was familiar with the platform and she said “Honestly no. I just know that I’m supposed to be using it.”

I asked her how many clients had ever found her through Twitter. She said none. I asked her “Have any of your clients ever mentioned using Twitter to you in the past?” Again, she replied no.

Then I asked her “Do your clients mention other social media platforms?”

“Oh, yes!” She said. “They love showing me their Inspo Boards on Pinterest. And of course they’re always on Facebook.” 

I took a moment to watch her connect the dots. I ended up saying “Then maybe don’t worry so much about Twitter.  It sounds to me like you should be doubling down on Pinterest and Facebook! If that’s where your ideal client hangs out, you should be there too!” 

She looked at me like I had just given her the winning lottery numbers. In truth, she was thrilled to have permission to care less about “All the things.”

So much marketing wisdom says to be everywhere. Everyone should start a podcast. Everyone should have a YouTube channel. Everyone should be on LinkedIn. But honestly, if your ideal clients aren’t on those platforms, then what is the benefit in investing all this time? 

In my opinion, the best strategy is to get crystal clear on who your ideal client is and figure out what social media platforms they actually use. Then narrow down even further to just two or three platforms that you’re going to really learn and master so you can excel at them. For me, my branding photography is really only on Instagram, Facebook, and LinkedIn. (Now I’m supposed to say “Linked below!” or “Let’s connect!” Lol) These are the platforms that my users prefer! And if I wanna find my ideal clients that’s where I need to be.

Having of a strong online presence means getting really good at your platforms. It’s much easier to improve your presence on a platform if you have more time to dedicate to it. The best way to have more time is to cut the clutter, and narrow down your scope. If you’re having trouble figuring out which platforms are relevant to your customer base, ask some of your favorite customers! A simple survey monkey or even a quick text or phone call can shed tons of light on the situation. 

Once you know your platforms, develop a consistent posting schedule. Last week's blog (linked here) had a ton of information for setting systems in place to help you up level your online marketing. Once you’re posting consistently, you’ll realize that you need more photos! Pictures and graphics are the lifeblood of any high value online feed. That consistent imagery creates brand recognition... which creates more cut more clicks on your content... which leads to more sales and purchases! If you’re ready to take your online presence to the next level, reach out to me today. Follow this link to pick a time for a quick, 15 minute phone call to discuss your goals. You’re ready.